This paper develops a comprehensive framework to explain how the tobacco industry responds after tobacco control policies are adopted and implemented. Drawing on a systematic review of 308 sources across around 50 countries, the authors identify five recurring post-adoption tactics: pre鈥慹mptive adaptation (e.g. stockpiling or early product changes before rules take effect), outright disregard of regulations, token or superficial compliance, strategic circumvention through product or marketing modifications, and indirect influence on how policies are enforced via intermediaries such as retailers or authorities. The study finds that circumvention is the most common strategy, though tactics vary by policy type, and highlights that industry interference continues well beyond policy adoption.